In this episode, we explore the challenges of healthcare communication in a world increasingly dominated by data, focusing on the experiences of communicators in the United States and Nordic regions. We focus on the impact of “bad data” and “data gaps”—incomplete or inaccurate information that can complicate critical healthcare decisions. The discussion touches on the complexities of tailoring health information for different audiences, from doctors and patients to pharmaceutical companies and the media. In an age of information overload, we highlight the importance of critical thinking, questioning data sources, and staying informed to navigate healthcare effectively.

This podcast is based on the following article:

Johnson, E.R., Martinez, M.C., & Ozturkcan, S. (2023). Public health communication with big data: Comparison of the United States versus the Nordic region in the context of COVID-19. In F. Çebi, G.D. Cömert, G.İ.S. Bolatan, A.T. Tekin & A. Çorum (Eds.), Opportunities and Challenges of Engineering Applications in the Digital Age (pp. 213-228). Istanbul: Nobel.