In this episode, we explore how augmented reality (AR) is changing the way we shop for furniture, focusing on the features of the IKEA Place app. This innovative app allows users to virtually place furniture in their homes, helping them visualize how different pieces will look and fit within their space. We discuss the app’s impressive capabilities, from accurate room mapping to realistic textures and lighting effects. Beyond furniture, we consider the potential of AR to transform online shopping across various industries, offering consumers more immersive, convenient, and interactive experiences. Join us as we look into the future of AR in retail and how it’s shaping consumer expectations.

This podcast is based on the following article:

Ozturkcan, S. (2021). Service innovation: Using augmented reality in the IKEA Place app.  Journal of Information Technology Teaching Cases, 11(1), 8-13. https://doi.org/10.1177/2043886920947110