This episode delves into the concept of flygskam, or flight shaming, a Swedish term that captures the guilt associated with the environmental impact of flying. We explore how figures like Greta Thunberg and social media helped amplify the conversation around sustainable travel. The discussion also addresses the complex reactions to flight shaming, including criticism over perceived hypocrisy and calls for more accessible, eco-friendly travel options. While flygskam may eventually fade, the push for sustainable travel is here to stay, suggesting a shift in how we approach our travel choices.

This podcast is based on the following article:

Ozturkcan, S., & Ozdinc, M. (2024). Flygskam and its implications for sustainable tourism: A social media analysis of the flight shaming. In M. Palazzo & P. Foroudi (Eds.), Marketing and consumer behaviour in sustainable tourism (pp. 158-173). London: Routledge. https://doi.org/10.4324/9781003388593-12