In this episode, we discuss the Turkish brand Chaputz, which has turned upcycling into a successful business by transforming discarded textiles into stylish products like bags and iPad cases. The hosts explore how Chaputz uses traditional Turkish weaving techniques to create these unique items, blending cultural heritage with modern fashion. We highlight the brand’s commitment to sustainability and social impact, empowering local artisans and promoting responsible consumption. Chaputz’s story offers a compelling look at how upcycling can thrive as a business model, inspiring others in the fashion industry and beyond to embrace more eco-friendly practices.

This podcast is based on the following article:

Ozturkcan, S. (2021). Fashion accessory brand development via up-cycling of throwaway clothes – the case of Chapputz. In J. Bhattacharyya, M. K. Dash, C. Hewege, S. B. Makam, & L. W. Marc (Eds.), Social and sustainability marketing: A casebook for reaching your socially responsible consumers through marketing science (pp. 563–574). Routledge.