In this episode, we discuss a research study examining Twitter activity related to the Syrian conflict during 2015 and 2016. Analyzing 450,000 Turkish-language tweets, the study found that real-world events triggered significant spikes in online discussions about Syria. The researchers also uncovered key factors behind viral tweets, such as the use of political keywords, links, and language specific to certain groups. We explore how this research sheds light on the dynamics of online communication, offering insights into how messages can effectively reach broader audiences. Join us to learn about the powerful role of language and timing in spreading impactful messages on social media.

This podcast is based on the following article:

Ozturkcan, S., Arin, I., Kasap, N., and Saygin, Y. (2022). Twitter reflections on the Syrian conflict from Turkey. In B. Alareeni & A. Hamdan (Eds.), Financial Technology (FinTech), Entrepreneurship, and Business Development (pp. 833–857). Cham: Springer. https://doi.org/10.1007/978-3-031-08087-6_58