Sök efter tagg: "ikea"

Service innovation: Using augmented reality in the IKEA Place app

The visual story of my article: Ozturkcan, S. (2021). Service innovation: Using augmented reality in the IKEA Place app. Journal of Information Technology Teaching Cases, 11(1), 8-13.…

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Brand museums, commodification of cultural heritage, and cultural transfer: The case of the IKEA Museum

The visual story of our article: Billore, S., Genc, E.A., & Ozturkcan, S. (2025). Brand museums, commodification of cultural heritage, and cultural transfer: The case of the IKEA Museum.…

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The IKEA Museum: Brand Heritage and Cultural Transfer

This episode discusses the IKEA Museum in Älmhult, Sweden, exploring how it showcases IKEA's history and brand values. The museum utilizes over 20,000 exhibits to illustrate IKEA's…

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Furnishing the Future: How AR is Transforming Furniture Shopping with the IKEA Place App

In this episode, we explore how augmented reality (AR) is changing the way we shop for furniture, focusing on the features of the IKEA Place app. This innovative app allows users to virtually place…

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