Sök efter tagg: "marketing"

PASHA Bank Turkey: An inter-regional marketing strategy

The visual story of: Ozturkcan, S. (2018). PASHA Bank Turkey: An inter-regional marketing strategy [Case study]. The Case Centre, Reference no. 518-0023-1.

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Introduction to "Marketing management in Turkey" book

The visual story of: Ozturkcan, S., & Yolbulan-Okan, E. (2018). Introduction. In S. Ozturkcan & E. Yolbulan-Okan (Eds.), Marketing management in Turkey (Marketing in emerging markets,…

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PASHA Bank Turkey: An international marketing strategy for an investment and corporate bank

The visual story of: Ozturkcan, S. (2019). PASHA Bank Turkey: An international marketing strategy for an investment and corporate bank, SAGE Business Cases,…

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Breaking the Cycle of AI Mistrust in Marketing

In this episode, we explore the growing cycle of mistrust surrounding Artificial Intelligence (AI), particularly within marketing. We define two key interconnected phenomena: AI washing, which is the…

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Jared – student at the International Business Strategy Master Programme

Jared Fein, USA, talks about his studies at the International Business Strategy, master programme.

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Open your mind to new opportunities II

Parkourfilm II, English, Kalmar 2011

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Open your mind to new opportunities III

Parkourfilm III, English, Växjö 2013

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Open your mind to new opportunities I

Parkourfilm I, English, Växjö 2010

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Shariful Islam, Marketing

Student from Bangladesh about his studies in marketing

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What is Marketing?

What is Marketing about? Lecturer Viktor Magnusson and three marketing students at Linnaeus University share their thoughts.

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Yuejie Wang, Marketing

Student from China about his studies in marketing

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