Sök efter tagg: "responsibleai"

The visual story of our new article is here! 🎬 Ozturkcan, S., & Bozdag, A.A. (2025). Responsible AI in marketing: AI booing and AI washing cycle of AI mistrust. International Journal of…

In this episode, we explore the growing cycle of mistrust surrounding Artificial Intelligence (AI), particularly within marketing. We define two key interconnected phenomena: AI washing, which is the…